Writer, Content Strategist, and Trier of Things
About Me (she/her)
I'm a writer and a content strategist with a passion for solving life's problems.
I use the written word to help brands, communities, and individuals create meaningful connections, while addressing various challenges along the way. In my work, I advocate for accessibility, authenticity, and engagement.
When I'm not writing, I like to watch films and TV shows, or geek out on beauty, K-pop, and fashion.
I am also an advocate for mental health awareness, disability rights, and women's rights. These advocacies were informed by my experiences as a disabled, neurodivergent woman living in the Philippines.
Zoetis Simparica Trio
Copywriting & Content Strategy | 2021-2022
As the copywriter for this account, I ideated and developed collaterals spanning across digital and social media, ranging from monthly content plans, KOL content guides, to conceptualization and execution of online events such as webinars.
I also wrote and conceptualized the brand's launching video, which featured actress and animal welfare advocate Heart Evangelista and her pet dog, Panda.
One significant webinar I worked on was a collaboration with Lara’s Ark PH where we discussed the importance of rescuing and adopting dogs.
The video has generated over 4.3 million views on Facebook as of 2023.
Copywriting & Content Strategy | 2022-2023
Contributed to content strategy and development for AIA’s Canvas of You site revamp. Sourced and wrote articles for the site. Also developed scripts for explainer videos across various topics.
Optimized website copy across various sections of the website, from log-in to content engagement, to improve user experience and overall site performance.
Content Strategy | 2021
Part of the team that conceptualized and executed Charmee’s Menstrual Health Month influencer campaign in May 2021.
As the designated copywriter for this project, I helped develop the concept and strategy for this campaign. The campaign revolved around the importance of proper menstrual hygiene and eliminating the taboos surrounding menstrual health. The agency tapped content creators from the medical team on TikTok to discuss these topics. I also developed a reach out message encouraging these KOLs to join.
The campaign was successful, since some of TikToks related to the topic went viral. This can be attributed to the close collaboration between our influencer management team and the content creators involved in this project.
Copywriting & Content Strategy | 2023
Done in collaboration with Grace Emmelot and Hope Baylon, I led copywriting initiatives for the development of Oslo-based Filipina artist Hope Baylon's media kit for her first solo exhibit in the Philippines, Nawong.
Copywriting initiatives covered creation of artist bio, development of press release, and social media content.
Press releases were picked up by Adobo Magazine and Agimat.net.
Copywriting & Content Strategy | 2022
As the copywriter for this account, I contributed to the content strategy and copywriting for this campaign promoting RCBC's mobile app called RCBC Digital. This campaign aimed to target RCBC accountholders to install the app and engage in a variety of transactions as part of their small wins. Prizes such as Lazada vouchers, Apple gadgets, and Php 500,000 in cash were used as incentives to entice users to use RCBC Digital.
Copywriting | 2020
Developed social media content promoting UnionBank’s banking products and other initiatives related to the bank during a month-long stint as a freelance copywriter for FCB Manila.
Copywriting | 2021
Developed monthly social media content for OraCare Mouthrinse throughout 2021.
Highlighted the importance of oxidizing with OraCare Mouthrinse, on top of brushing and flossing to help promote good oral hygiene.
Poten-Cee + ZN Advance
Copywriting & Content Strategy | 2022
Developed social media content for Poten-Cee + ZN Advance in relation to the loosening of COVID-19 restrictions in the Philippines. Content created featured situations that were ditched during the height of the COVID-19 pandemic, such as the return of in-person gatherings, in-person work, and domestic and international travel.
Content Writing | 2020
Pitched and contributed a piece titled, “How The Absolutely Fully Capable Mark Lee Made Me Reevaluate My Life” where I talked about how Mark Lee’s quirky habits made me embrace my own.
Mark Lee is known as a rapper and a singer-songwriter in NCT, one of SM Entertainment's boy groups.
Article has been translated into Bahasa and Korean.
Content Writing | 2023-present
Pitched a column called "Grace Period" for ADHD Coach Hannah Chu's website, ADHD Powered. In this column, I discuss my lived experience with ADHD, as well as strategies that help me keep afloat and accountable for my well-being and mental health.
Copywriting | 2022-2023
Wrote copy for Mundipharma's digital advertising assets across Mundipharma's portfolio of products.
Also contributed to the development of brand toolkits for social media usage.
Fun Thing #1: Film Photography
I dabble in film photography when I have the time (and the budget). My usual subjects are sceneries and moments from everyday life.
Fun Thing #3: Watercolor Painting
One of the most cliched, yet most useful pieces of advice I've received about detaching my work from my self-worth is to find a hobby. Currently doing color experiments on watercolor as a means to relax and have fun.